As it stands today, women tend to shy away from investing and deploying their capital. We generally live longer and are often paid less than our male peers. Lagging behind significantly in terms of investing our money further impacts female financial strength. On average, women invest 40% less than men.
Of all the assets controlled by women, 71% is in cash, or not invested. Cash that’s left in savings actually depreciates in value over the years due to inflation. This means we’re losing our money if we aren’t growing our savings. It’s time to combat this problem.
We believe that every woman can and should be a confident investor. Through events, round tables, workshops, and an online knowledge base we hope to teach, encourage, and motivate women to take control of their income. Together, we are building a strong network of women who rise by lifting each other up.
At HerCapital, we empower women to invest in their future.
*Sources: Ellevest, BMO Wealth Report