How it all started
Given our personal backgrounds in finance and technology we realized there was a gaping problem in how women think about and make use of their income. As we did more research, the massive gender gap in investing was hard to ignore. Add to that the gender pay gap, the fact that women’s salaries on average begin to decline earlier than men’s, and that we live longer than men, seems like we’re losing out big time.
In an attempt to tackle this problem, we decided to launch HerCapital: a community organization empowering young women to invest in their future. First and foremost, our goal is to build a network of strong women who rise by lifting each other up.