Why financial literacy?

HerCapital is here to educate and empower you on personal finance and investing.

Some Statistics

We all know about the gender pay gap—women in America today make about $0.81 for every dollar earned by men. Not only does this mean women make less, but they're investing less as well—missing out on invaluable opportunities to grow their wealth and plan for the future.

But this gap is not about financial responsibility.

Women pay off loans ~10% faster and contribute $200 more per month more towards paying off debt compared to male counterparts.

Nor is it about education.

Women earn about two-thirds of all graduate degrees and half of all masters' and doctorates*.
*as of 2016

Disparities come from aggressive investment.

Even when controlling for income, men are contributing 32% more than women, and are more aggressive with their investment strategies.

In general, women invest 40% less than men.

... and make up only 8 percent of all investors, due, in part, to the fact that 65% of female non-investors find information about investing difficult to understand.

As of 2019, women control only 1/3 of total US household assets.

And, of all assets controlled by women, 71% are in cash, or not invested. In contrast, men hold about 60% of their assets in cash.

There is so much untapped potential in female investment.

Given that American women are also known to live, on average, 5.07 years longer than American men, investing early and understanding her options are of the utmost importance for young women.

HerCapital is here to educate and empower you on personal finance and investing.
Learn more about how to get started on your journey to financial literacy by visiting our resources page.

"When women commit to investing, they achieve greater results than their male counterparts."

Alison Norris, financial planner and strategist at SoFi

This week's investment tip:

Keep your credit use below 30% of your total available credit.
The credit utilization rate (total amount owed on all of your credit cards divided by total available credit) impacts your overall credit score. As a rule of thumb, try to pay off credit card bulls as soon as possible to avoid using more than 30% of your available credit!
Visit our Instagram page for more helpful tips and tricks!

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